Gut vs. Data

Gary emphasizes the importance of intuition in understanding consumer behavior, using data as a supportive tool rather than the primary driver. He reflects on the rapid shifts in attention across platforms like Twitter and Snapchat, illustrating the need for agility in marketing strategies. As he gains confidence from his experiences with top executives, he shares insights on the future of VR, highlighting a shift towards B2B applications while cautioning against consumer-focused investments.