Retail's Future Challenge

Mark predicts a downward trend for B, C, and D malls, emphasizing the need for a more experiential retail approach. He highlights the potential of VR to create immersive experiences, yet Gary counters with concerns about the current lack of consumer engagement with VR technology. Together, they explore the stark contrast between the extensive time spent on mobile devices and the minimal hours dedicated to VR, suggesting that the widespread adoption of virtual reality may still be further off than anticipated.