Dexa/The GaryVee Audio Experience

Future of Agencies

Gary emphasizes the importance of integrating media and creative in digital agencies for future success. The discussion highlights the shift towards accountability and synergy in the industry, signaling a new era reminiscent of the 1970s.

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Related Questions
- What do you think the future of the media agency business is? I'm in digital media sales, and it seems more and more brands are bringing buying in-house, while major hold companies like WPP are getting decimated. It's more important than ever to have direct relationships with brands, but I'm wondering if an even bigger trend is happening and if agencies will eventually become obsolete.