Dexa/The GaryVee Audio Experience

Digital Marketing Budgeting

Gary advises spending 50% of your budget upfront to test different strategies and then doubling down on what works. He highlights the effectiveness of targeting YouTube pre-roll ads based on Google search terms for higher conversion rates.

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The GaryVee Audio Experience
There’s a Difference Between Your Product Being Ready and Consumer’s Being Ready | 2017 Brand Minds Keynote
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