What Your Customer Will Tell You | Marketing for the Now #7

Agility

In the fast-paced world of marketing, agility is crucial. Justin McLeod shares insights on real-time marketing, emphasizing the need for brands to quickly adapt to changing consumer needs and societal issues. He highlights how his team created a "no mask, no ride" campaign in just three days, illustrating the importance of responsiveness in today's market 1. McLeod also reflects on the early days of the COVID-19 pandemic, noting that while they initially pulled back on marketing spend, they soon realized the demand for their product was higher than ever 2.

We pulled back on marketing spend to a pretty big extent, because we just didn't know where things were going, and we wanted to hunker down. I actually think that was a mistake.

--- Justin McLeod

This experience underscores the necessity of staying attuned to market dynamics and being prepared to pivot strategies swiftly.

   

Content

Content has become a central element in building connections with audiences. Stephanie McMahon argues that brands should focus on producing content that engages consumers beyond traditional advertising. She believes that content allows brands to establish a voice and authority, fostering deeper relationships with their audience 3. Justin McLeod4.

People are craving more meaningful connection, more real intention, and less distracted with, I think, the sort of dating scene or whatever people are experiencing before.

--- Justin McLeod

This shift highlights the growing importance of content in creating authentic and lasting consumer relationships.