Practical Ideas to Guide Marketers | Marketing For The Now #2

Fundraiser Success

Gary Vaynerchuk discusses the success of a 12-hour TikTok live stream that raised $2.3 million for the All In Challenge. He emphasizes the platform's continuous live feature and the gamification elements that made the fundraiser engaging 1. The conversation also touches on TikTok's appeal to younger audiences, with Cory Marchesotto noting that TikTok is seen as a place for authenticity compared to other social media platforms 2.

TikTok is the place that you go to be who you really are.

--- Cory Marchesotto

   

Music Strategy

Gary highlights the importance of having a music strategy on TikTok, noting that the platform's foundation is deeply rooted in music and sound 3. Cory Marchesotto shares an example of a beauty brand turning a TikTok clip into a full song, which became a viral sensation 3. Additionally, the pandemic has accelerated innovation, with brands using TikTok to engage their communities and highlight creators 4.

Companies can do anything they want if they can execute.

--- Gary Vaynerchuk

   

Operational Adaptations

Gary explores how brands have adapted their operations during the pandemic, with some using stores as mini distribution centers to maintain quick delivery times 5. He also emphasizes the importance of listening to consumer insights and integrating them into marketing strategies 6. This approach ensures that brands remain relevant and connected to their audience.

It starts with listening like crazy.

--- Gary Vaynerchuk