How To Stand Out | Monday Marketing Takes: Roy Wood Jr.

Radio Influence

Roy Wood Jr. leveraged radio to expand his comedic reach and hone his craft. He shared how morning radio allowed him to build relationships through prank phone calls, a medium that connected people through laughter before the era of YouTube 1. By distributing his prank calls to radio stations in cities where he wasn't booked, Roy was able to gain media reach and eventually secure comedy club gigs 2.

It's laughs that connect people. So if we can all laugh together, then I think there's something that's. There's something collective about that.

--- Roy Wood Jr.

This strategy not only expanded his audience but also highlighted the importance of media presence in the comedy industry.

   

Live Performance

The pandemic has significantly altered the landscape for live performances, posing challenges for comedians like Roy Wood Jr. He emphasized the need for content that maintains relevance, as the traditional "come see me live" element is currently missing 3. Roy likened comedy to escapism, similar to a sip of wine, and noted the importance of staying relevant until live performances can safely resume.

What can you create today that's going to still have an impact no matter who wins in November and no matter what people are going through?

--- Roy Wood Jr.

This shift requires comedians to innovate and find new ways to engage their audiences in a post-pandemic world.