How To Find The Right Business Partner | A GaryVee TV Classic

Media Investment

Gary Vaynerchuk shares insights on strategic media investments, emphasizing the importance of evaluating media spending for business growth. He suggests considering a media whiteboard session, a service offered by Vaynermedia, which audits current media strategies and provides a comprehensive plan for optimization. This service, priced between $15,000 to $25,000, is particularly beneficial for businesses spending significant amounts on media, as it can enhance the efficiency of their investments 1.

There's a new product we're definitely gonna scale on, Sasha. It's called a media whiteboard. It's like a one day session, I think.

--- Gary Vaynerchuk

Gary also advises looking beyond the top-performing apps to discover undervalued opportunities that might offer better returns 1.

   

Growth Strategies

In discussing growth strategies, Gary Vaynerchuk advises leveraging existing strengths and exploring partnerships to scale businesses effectively. He highlights the potential of acquiring undervalued apps to enhance business capabilities without starting from scratch 2. Jasmine Star, who is considering app development, receives advice from Gary to focus on scaling her current successful model rather than venturing into a new business model.

My first read is I'd probably consider to quadruple down on what's already working and go from 6000 to 60,000.

--- Gary Vaynerchuk

Gary suggests forming joint ventures with existing apps to meet customer demands, allowing businesses to expand without overextending resources 3.