How To Stay Aware | Monday Marketing Takes: Tom DeSanto

Heroes Campaign

Tom DeSanto, known for his work on X-Men and Transformers, partners with the CDC to promote mask-wearing among children through the "Heroes Wear Masks" campaign. This initiative aims to protect kids and their families as they return to school, addressing concerns highlighted by a Vaynermedia study showing mothers are twice as fearful as fathers about their children's safety. DeSanto emphasizes the cultural strength in mask-wearing, citing Japan's success in managing the pandemic without economic shutdowns.

I wear my mask to protect you, which protects you that much. And that is why we wear a mask. You're not doing it. You're not appearing weak. You're appearing strong.

--- Tom DeSanto

By leveraging Hollywood's influence and the internet, the campaign seeks to provide clear, science-based information to help maintain normalcy during the pandemic 1 2.

   

Mask Importance

The broader social importance of mask-wearing during the pandemic is underscored by Tom DeSanto, who stresses that masks are the primary defense against COVID-19. He shares stories of individuals unknowingly spreading the virus, highlighting the critical role of masks in preventing such tragedies. DeSanto urges people to rely on scientific evidence rather than misinformation, emphasizing the collective responsibility to protect one another.

The number one weapon we have is wearing a mask, washing hands, and physically distancing. Those are the three things we can do.

--- Tom DeSanto

Despite the politicization of mask-wearing, DeSanto remains hopeful, noting a shift in public perception as more leaders embrace masks. He believes that personal experiences, like having family members at risk, can drive people to prioritize safety over political debates 3 4.