Published May 31, 2021

How an NFT Will Give Rise To The Next Harry Potter or Star Wars | CoinDesk Interview

Gary Vaynerchuk delves into the revolutionary potential of NFTs, predicting their profound effect on industries like sports and intellectual property, and envisioning them as the catalysts for creating the next cultural phenomena like Star Wars or Pokémon through innovative community engagement and strategic growth.
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  • Societal Integration

    envisions NFTs as a transformative force in societal integration, likening their impact to previous technological shifts like the internet and social media. He argues that NFTs represent the digitalization of goods, akin to how Web 1.0 digitalized information and Web 2.0 digitalized social interaction 1. Gary predicts that NFTs will become a staple in everyday life, influencing how people interact with digital assets and social currency.

    This is going to become so prevalent over the next decade that when the hottest restaurant in New York City requires you to buy an NFT to even get in, the 58-year-old on the Upper West Side's buying that damn NFT.

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    He emphasizes that generational resistance to new technology will fade as NFTs become integral to societal norms 2.

       

    Professional Sports

    In the realm of professional sports, sees NFTs as a game-changer that could surpass traditional revenue streams like TV rights. He believes this shift will empower athletes and leagues to capitalize on their intellectual property more effectively 3. Gary suggests that the maturation of the internet and blockchain will lead to a new era where creators and athletes have unprecedented control over their assets.

    This is going to be the greatest era of intellectual property ownership. And that could be anything. That's the artist, the creator wins now.

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    He envisions a future where the dynamics of sports leagues could change dramatically, potentially leading to new player-led leagues 3.

       

    Digital Asset Landscape

    predicts a dynamic future for digital assets, emphasizing their role in reshaping traditional markets and media. He highlights the interplay between digital and physical collectibles, noting that both sectors can thrive simultaneously 4. Gary believes that digital assets will become a primary means of social signaling, much like luxury goods in the physical world.

    I believe digital assets, NFTs will be the most significant way that human beings communicate in the decades to come.

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    He encourages early adopters to leverage their knowledge and invest thoughtfully in intellectual property, as the digital asset landscape continues to evolve 5.

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