33 Minutes of Strategic Marketing Tactics

Podcasting

Gary Vaynerchuk emphasizes the power of podcasts in driving business growth. He suggests creating a podcast that interviews both former and potential clients, leveraging their desire for exposure to build relationships. This method has proven effective for many businesses, as it opens doors to new opportunities and enhances local engagement 1.

If you record that properly and fully understand how to chop up those pieces of content and use them as a day in and day out piece of content for your LinkedIn profile for you and your business, and you add to that video three to four to seven sentences of context that maybe the video didn't fully hit on, that shows the world you know what you're talking about.

--- Gary Vaynerchuk

Gary also highlights the importance of not using the podcast as a direct sales tool but as a platform to share valuable information, which can significantly impact business growth 2.

   

Repurposing

Repurposing podcast content is a strategic way to maximize its value. Gary advises recording podcasts on platforms like Zoom or Google Hangouts and then cutting them into multiple clips for LinkedIn posts. This approach not only increases content output but also ensures consistent engagement with the audience 1.

By doing the podcast and potentially recording it on Zoom or Google Hangouts or doing in person with a camera, the thing that I'm most interested in is not necessarily making you to the next Joe Rogan. It's that in that 30 or 45 minutes, how many clips you can cut to use as your LinkedIn posts for what you're needing to do to take advantage of what I just talked about.

--- Gary Vaynerchuk

This method allows businesses to maintain a strong presence on social media without the constant need to create new content from scratch.