3 Steps to Making Better Content in 2024

Sales Quality

Gary Vaynerchuk emphasizes that content quality should be measured by its ability to drive sales. He argues that the traditional metrics of quality, often based on subjective opinions, fall short of this goal. Instead, he suggests that quality should be defined by whether the content achieves its mission, which is to compel someone to make a purchase 1.

If it sells the product, it's a quality ad.

--- Gary Vaynerchuk

This perspective challenges conventional views in boardrooms, urging a shift towards more objective measures of content effectiveness.

   

Brand Accountability

Vaynerchuk also stresses the importance of holding brand content accountable to business objectives. He criticizes the industry for avoiding accountability, advocating for a model where media and creative work together under one roof to ensure effectiveness 2.

The industry has done everything to not be held accountable.

--- Gary Vaynerchuk

By proving that messaging compels more purchases, brands can demonstrate their impact beyond traditional sales tactics.