What's The Latest For Creators and Communities? | Marketing For The Now Ep. 28

Platform Use

Gary Vaynerchuk discusses the evolving role of digital platforms in building and sustaining communities. He highlights how platforms like Discord and Reddit have gained momentum and emphasizes the importance of authenticity in community engagement. Gary also reflects on his early experiences with blogging and how it shaped his understanding of community dynamics 1.

No matter what I was going through, whether if I was in good times or bad times, and both have happened in public, right, no matter what I was going through, you had that, that instant kind of connection.

--- Gary Vaynerchuk

Additionally, he notes the importance of safer and more pleasant community experiences, pointing out the need for startups to focus on these aspects 2.

   

Community Engagement

Gary explores strategies for engaging with online communities and fostering participation. He emphasizes the shift from traditional marketing to creating participatory experiences, using examples from brands like Doritos and Cheetos 3.

We really built this community around the love of this brand and this product, and it was a huge success.

--- Gary Vaynerchuk

He also discusses the importance of bridging digital and real-world interactions, sharing personal experiences of how online communities can lead to real-life connections 4.