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Published Jul 22, 2022

VaynerX Presents: Marketing for the Now Episode 34

Gary Vaynerchuk delves into modern marketing strategies, emphasizing the crucial role of community building and localized approaches, while advocating for trust and engagement in large corporations' social causes. He also champions positive competition, encouraging kindness and collaboration in the business world.
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  • Constructive Mindsets

    and Patricia Corsi discuss the importance of fostering a mindset that encourages constructive competition. Patricia believes that competing with giants pushes everyone to excel, rather than settling for mediocrity. She shares an example of inviting a competitor to a panel at Cannes to discuss industry transformation, highlighting the value of community and collaboration 1.

    I want my competitors to be giants because I want to be better than giants. I don't want to compete with people that are mediocre.

    --- Patricia Corsi

    Gary agrees, noting that understanding the abundance in the world can lead to healthier competition and better outcomes for clients 1.

       

    Competing With Kindness

    Gary emphasizes the importance of kindness and civility in competition. He criticizes the tendency to tear others down to make oneself look better, advocating instead for building others up 2. This approach not only fosters a positive environment but also leads to personal fulfillment and better industry standards.

    Tearing other people down as a proxy to make yourself seem better... it's just time for more good. It's just time to be nice.

    ---

    Patricia echoes this sentiment, stressing that learning from competitors and engaging in constructive debates can lead to significant growth and innovation 1.

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