Published Sep 10, 2024

Meet the Queen of Kiwi: The 96-Year-Old Woman Who Transformed America's Produce Aisle (ENCORE)

Explore how Frieda Caplan, the 96-year-old 'Queen of Kiwi,' revolutionized America's produce aisle with her innovative introduction of exotic fruits, transforming grocery shopping and expanding the national palate through her pioneering marketing tactics.

Episode Highlights

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Episode Highlights

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Meet the Queen of Kiwi: The 96-Year-Old Woman Who Transformed America's Produce Aisle (ENCORE)

Topics covered

Popular Clips

Kiwi Marketing Revolution

Specialty Produce Evolution

Fresh Produce Insights

Expanding Our Palates

Packaging Revolution

Expanding Food Horizons

Discovering Pawpaw Fruits

Expanding Our Palate

Selling Unique Produce

Innovative Food Marketing

Cherimoya Delights

Cherimoya Challenges

Queen of Kiwi

Breaking Barriers

Episode Highlights

Expanding Produce Variety

Founding Story

Innovative Marketing

Related Episodes

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Meet the Man Who Found, Finagled, and Ferried Home the Foods We Eat Today

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Mango Mania: How the American Mango Lost its Flavor—and How it Might Just Get it Back (encore)

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Meet the Queen of Kiwi: The 96-Year-Old Woman Who Transformed America's Produce Aisle (ENCORE)

Topics covered

Popular Clips

Episode Highlights

Expanding Produce VarietyFrieda Caplan, known as the Queen of Kiwi, revolutionized America's produce aisles by introducing a variety of exotic fruits and vegetables. Her efforts expanded the American palate and transformed grocery shopping experiences.

Expanding Produce Variety

Founding StoryFrida Caplan, known as the "Queen of Kiwi," revolutionized America's produce aisle by introducing a variety of new fruits and vegetables. Her journey began by accident, but her innovative spirit and determination led to significant changes in the industry.

Founding Story

Innovative Marketing

Related Episodes