Evolution of Residential Services
Justin envisions Pine as a one-stop-shop for Canadians' residential needs, beyond just mortgages. By focusing on building a long-lasting brand, Pine aims to offer holistic services that cater to customers' evolving needs over time.In this clip
From this podcast

The Hard Part with Evan McCann
Justin Herlick from Pine
Related Questions
As a mortgage broker who doesn't charge customers and gets paid commission by the lender, how can I attract leads without using "free consultation" since every broker offers that? What would be a compelling hook?
What would be a good lead magnet for mortgage brokers and financial services companies in this scenario?