Early Adoption Strategies
The conversation delves into innovative sales strategies aimed at gaining early adoption of a new medical device, focusing on partnerships with gynecologists and physical therapists. Emphasizing a science-first approach, the discussion highlights the importance of publishing research to support the device's efficacy. Additionally, the manufacturing process is explored, with plans for in-house production in Montreal to streamline operations for both Canadian and U.S. markets.In this clip
From this podcast
The Hard Part with Evan McCann
Inara Lalani from FemTherapeutics
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