Selling New Technology
Nathan discusses the challenges of selling innovative technology to builders, highlighting their historical reluctance to adopt new methods due to past failures and the perceived risks involved. He emphasizes that while builders are thriving in their current operations, the fear of jeopardizing their careers often outweighs the potential benefits of digital transformation. However, there are builders willing to embrace change, recognizing the measurable returns that can come from investing in new software solutions.In this clip
From this podcast
The Hard Part with Evan McCann
Nathan Nasseri from ResVR
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