Channel Strategies
Gregory shares insights on Bathorium's diverse channel strategy, highlighting the importance of balancing direct-to-consumer, wholesale, and retail partnerships. He emphasizes how this approach not only weathered the pandemic's challenges but also allowed the brand to remain accessible across North America. The discussion reveals the dynamic shifts in consumer behavior and the resilience required to adapt to changing market conditions.In this clip
From this podcast
The Hard Part with Evan McCann
Gregory Macdonald from Bathorium
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