Flavor Innovation Journey
Aidan shares the extensive process behind creating their flagship blueberry lemonade flavor, emphasizing the importance of taste in consumer products. He discusses the challenges of flavor fatigue and the need for variety to keep customers engaged. Additionally, Aidan highlights their commitment to transparency in ingredient selection, avoiding overly complicated labels and focusing on familiar, wholesome components.In this clip
From this podcast
The Hard Part with Evan McCann
Aidan Vaandering from Reserv Labs
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