AI-Driven Marketing
Kat emphasizes the importance of leveraging existing customer behaviors rather than trying to change them. By utilizing product data, customer data, and browsing behavior, marketers can harness AI to predict customer actions more effectively. This approach allows for more personalized marketing strategies, moving beyond arbitrary rules to data-driven insights that enhance customer retention and engagement.In this clip
From this podcast
The Hard Part with Evan McCann
Kat Garcia from Ground
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