Personalization Revolution
Kat discusses the skepticism surrounding personalization technologies, highlighting a conversation with a managing director who questioned their novelty. She emphasizes that recent advancements in AI and machine learning have made true one-to-one personalization achievable, allowing brands to recognize returning customers seamlessly across devices. The evolution of data processing capabilities is key to unlocking significant revenue potential through personalized experiences.In this clip
From this podcast
The Hard Part with Evan McCann
Kat Garcia from Ground
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