Podcasting for ROI
Fatima emphasizes the importance of aligning podcasting efforts with business objectives, advocating for a focus on quality over quantity. She highlights the need for data-driven strategies to build a sustainable community and engage the right audience, rather than merely chasing download numbers. By working with fewer clients on high-quality projects, the goal is to enhance value and prove podcasting as a viable ROI tactic.In this clip
From this podcast
The Hard Part with Evan McCann
Fatima Zaidi from Quill
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