Published Jul 15, 2022

Brett Chang from The Peak

Brett Chang, co-founder of The Peak, delves into innovative monetization strategies, emerging trends in the Canadian media space, and the importance of creative growth tactics while maintaining quality as they scale. He offers a compelling look at how The Peak is filling market gaps with engaging business news and strategic revenue diversification.

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How do you focus?
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Brett Chang from The Peak

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Episode Highlights

Monetization and RevenueBrett Chang, co-founder of The Peak, discusses innovative strategies for revenue diversification and advertisement to ensure sustainable growth. He shares insights on expanding beyond traditional models to create a resilient business.

Monetization and Revenue

Media Industry TrendsBrett Chang examines the Canadian media landscape, highlighting the lack of innovation compared to U.S. counterparts. He shares insights on how The Peak aims to fill this gap by offering engaging business news.

Media Industry Trends

Growth StrategiesBrett Chang shares insights on how The Peak leverages LinkedIn and paid advertising to boost subscriber growth and engagement. He discusses the importance of creative strategies and maintaining high-quality audience metrics to ensure sustained success.

Growth Strategies

Operational ChallengesBrett Chang, co-founder of The Peak, discusses the intricate balance of maintaining quality while scaling and the strategic focus needed for expansion. He shares insights on process efficiency, team dynamics, and the importance of diversifying content channels.

Operational Challenges

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