Rashel Hariri, marketing professional, startup consultant and podcast host

Consulting Practice

Starting a consulting practice requires both strategic planning and adaptability. Rashel Hariri shares her journey from working at Shopify to establishing her own consulting business, emphasizing the importance of leveraging existing networks and being flexible with service offerings. She advises aspiring consultants to set a clear timeframe and ensure financial stability before taking the leap.

Give yourself a timeframe, ensure that you can financially support yourself for however long that is, and then really tap into your network.

--- Rashel Hariri

Rashel also highlights the value of understanding the specific needs of pre-seed to Series A companies, which often lack marketing expertise at the executive level 1 2.

   

Marketing Mistakes

Identifying and avoiding common marketing mistakes is crucial for startup success. Rashel Hariri notes that many early-stage founders fail to identify their ideal customer, leading to ineffective marketing strategies. She stresses the importance of consumer insight research to understand decision-making processes and target the right audience.

Marketing does work, but do you know who your consumer is? Are you speaking to the right people?

--- Rashel Hariri

Additionally, Rashel emphasizes the need to align marketing efforts with the channels that customers use, regardless of budget size, to avoid wasting resources 2 3.