Kevin Kliman from Humi

Revenue Strategy

Humi's revenue expansion strategy hinges on integrating diverse products into a cohesive platform. Kevin Kliman explains that their approach involves expanding the initial HR software offering to include payroll, health benefits, and commercial insurance, thereby increasing the average contract value 1. This strategy not only enhances customer value but also funds further feature development, enabling Humi to support a broader range of industries and employee types.

Expansion is a very important part of our strategy because part of what we're asking our customers to do is to invest in us as a company so we can build more to help them better employ their people.

--- Kevin Kliman

By aggregating these services, Humi provides a more comprehensive solution, which is crucial for their growth in the Canadian market.

   

Competitive Edge

Navigating competition in the tech market requires strategic growth tactics. Kevin Kliman shares that Humi's growth was largely driven by timing and the lack of existing tools for small to medium-sized businesses in Canada 2. While their acquisition methods include standard SaaS practices like paid acquisition and SEO, the unique market need at their launch played a significant role in their success.

The timing when we launched didn't really exist many tools for small, medium sized companies in Canada to manage employees from end to end.

--- Kevin Kliman

This foundational advantage allowed Humi to establish a strong foothold, which they continue to build upon with additional acquisition tactics.