Jordan McFarlen from Conexus Venture Capital

Market & Support

Jordan McFarlen highlights the unique advantages of Saskatchewan's smaller market size for startups and venture capitalists. He explains that the limited population fosters agility and connectivity, creating a cohesive ecosystem that benefits from fewer but high-performing incubators and strong educational institutions 1. Government initiatives, such as the 45% angel investor tax credit, further enhance this environment by encouraging investment and providing non-dilutive funding opportunities 1. McFarlen notes, "It's really been turning it into an advantage," emphasizing the strategic use of size to foster a dynamic and supportive tech community.

   

Community Ties

The strong community ties in Saskatchewan play a crucial role in fostering a supportive ecosystem for startups. Jordan McFarlen describes how the sense of building together and the hunger for growth have led to the creation of confidential founder roundtables and collaborative opportunities 2. This environment encourages founders to connect and share resources, enhancing their ability to scale and succeed. "Eight players attract eight players, and success breeds success," he notes, highlighting the importance of community in driving innovation and growth 2.

   

Investment Trends

Saskatchewan's tech scene is witnessing exciting investment trends, with several high-quality companies emerging in the seed to Series A range. Jordan McFarlen mentions standout companies like Coconut Software and Vendasta, which have drawn significant attention and capital 3. The collaborative community and supportive infrastructure have been pivotal in nurturing these startups, allowing them to thrive in a less competitive but highly connected environment 4. "There was really exciting things happening, but it was all fractured and in different fragments," McFarlen reflects, underscoring the importance of community in consolidating and amplifying tech success.