Lewis Wynne-Jones from ThinkData Works

Human Design

Designing technology products with a human-centered approach is crucial for enhancing usability and user experience. Lewis Wynne-Jones emphasizes the importance of creating tools that are accessible to non-technical users, ensuring that data benefits are available to everyone, not just data scientists 1. He believes that a product should not only solve technical problems but also provide greater data access for the growing consumer class. Wynne-Jones states,

It needs to be designed for humans, and it needs to be designed for people who are not overly technical.

--- Lewis Wynne-Jones

By focusing on a clean user interface and a comprehensive user story, ThinkData Works aims to deliver a complete experience that addresses the needs of all users 2.

   

Storytelling

Innovation in technology products can be significantly enhanced through storytelling, which helps in engaging users and improving their understanding. Lewis Wynne-Jones highlights the importance of completing the user story by addressing all aspects of a problem, rather than just parts of it 2. He stresses the need for continuous dialogue with clients and team members to understand their challenges and incorporate their insights into product development. Wynne-Jones shares,

It's about applying all of the tools that you need to get a full user story to be able to tell that story really effectively.

--- Lewis Wynne-Jones

This narrative approach not only aids in product development but also fosters a culture of growth and adaptability within the company 3.