Dexa/Harry Stebbings

Premium Product Positioning

Ara discusses the importance of being viewed as a premium option and how delivering high value naturally elevates a product to premium status. The conversation also delves into the concept of building a micro brand within the vertical SaaS space.

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20VC
20VC: ServiceTitan: The $7BN Company That Did Not Want to Raise VC Funding, How to Build a $7BN Vertical SaaS Business, How to Master Going Into Enterprise, When & How to Launch Second Products with Ara Mahdessian, Co-Founder @ServiceTitan
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