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Failure to Launch
Brian discusses the importance of launching a product into a community and the value of early adopters. He emphasizes the need for marketing, PR, storytelling, and effort to find and engage with customers.
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Brian Norgard
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20VC
20VC: Former Tinder CPO Brian Norgard on His Biggest Product Takeaways from Launching the Top Grossing App in the World, The Top 10 Reasons Why Products Fail Today & How The Best Founders Assess Risk and Use It
Related Questions
How do you find early adopters?
What is the best way to gain early adopters?
How do I come up with the right keywords while looking for online communities that may hold my future early adopters?
