Influence and Persuasion
Bob shares a personal story about using the power of group identity to persuade a colleague for help on a grant proposal. He highlights how techniques of influence can be applied positively, such as using social proof to encourage energy conservation, which has led to significant reductions in carbon emissions. The conversation reveals the dual nature of these persuasive strategies, capable of being used for both good and ill.In this clip
From this podcast
Hidden Brain
Persuasion: Part 2
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