George discusses how people often react more strongly to immediate, tangible threats, like a cell phone tower, than to the abstract concept of climate change. Despite the scientific evidence showing minimal risk from the tower, the community mobilizes against it, while the looming danger of climate change fails to evoke the same urgency. He illustrates this behavior with an anecdote about a traffic jam caused by a mattress, highlighting our tendency to ignore problems that seem distant or that we believe others should address.