The Psychology of Baking
The introduction of cake mixes in the 1930s initially failed to capture the interest of American women due to psychological perceptions about homemade care. By involving bakers in the process with fresh eggs, a sense of authenticity was restored, leading to a surge in sales. This episode delves into the importance of understanding others' perspectives in innovation and explores how motivation can enhance job satisfaction.In this clip
From this podcast

Hidden Brain
Work 2.0: The Obstacles You Don't See
Related Questions