Reducing Friction
Reducing friction can lead to significant behavioral changes, as seen with streaming services that encourage binge-watching. By making course evaluations easier for students, one educator achieved near-universal completion rates. Additionally, research shows that individuals are more influenced by ideas they articulate themselves rather than those imposed upon them, highlighting the power of self-generated evidence in driving change.In this clip
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Hidden Brain
Work 2.0: The Obstacles You Don't See
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