The Illusion of Uniqueness
People often believe they prefer unique items and see themselves as distinct from others, yet research reveals a surprising truth: our tastes align more closely than we think. We gravitate towards choices that are slightly unconventional but not too far from the mainstream. A humorous anecdote about waiting in line for an iPhone highlights the lengths we go to express our individuality, even when our choices mirror those of the crowd.In this clip
From this podcast
Hidden Brain
The Choices Before Us
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