The Fudge Factor
The brain adapts to dishonesty, initially reacting strongly to lies but gradually becoming desensitized. Instead of a straightforward cost-benefit analysis, people often navigate deception through a "fudge factor," balancing selfish desires with the need to maintain a positive self-image. This rationalization allows individuals to justify minor dishonest acts while still perceiving themselves as good and honest.In this clip
From this podcast

Hidden Brain
Liar, Liar, Liar
Related Questions
What is the science of lying to or deceiving oneself as discussed in the episode 903: Dan Ariely | Why Rational People Believe Irrational Things and the clip Misbelief and Identity?
How does the brain adapt to change as discussed in the episode 417: Dan Ariely | The Hidden Logic That Shapes Our Motivations and the clip The Brain's Adaptation?
What is the psychology of con artists as discussed in the episode 417: Dan Ariely | The Hidden Logic That Shapes Our Motivations and the clip Dishonesty and Rationalization?