The Ikea Effect
Touch can diminish implicit racial bias, fostering connection and understanding among individuals. The Ikea effect reveals how we tend to overvalue things we've created ourselves, such as furniture, which can lead to a greater appreciation for our own ideas and work. This psychological bias not only enhances our self-worth but also plays a crucial role in the business model of companies like Ikea, where the act of assembly becomes a valued experience.In this clip
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Hidden Brain
Radio Replay: What's In It For Me?
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