The IKEA Effect
Building something oneself enhances feelings of competence, leading individuals to value their creations more highly than identical pre-assembled products. This phenomenon, known as the IKEA effect, suggests that self-made items serve as badges of personal competence, signaling identity to both oneself and others. When the importance of competence is diminished, the overvaluation of self-created products decreases, reinforcing the connection between personal achievement and perceived worth.In this clip
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Hidden Brain
Radio Replay: What's In It For Me?
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