Perception of Value
The brain's pleasure center activates more intensely when tasting expensive wine, revealing that our expectations shape our sensory experiences. This phenomenon extends beyond wine to art, where the value perceived is influenced by context and history, not just the artwork itself. When forgeries are discovered, the meaning shifts, demonstrating how our understanding is intertwined with what we bring to the experience.In this clip
From this podcast
Hidden Brain
Encore of Episode 11: Forgery
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