The Allure of Sacrifice
Atran reveals that many recruits to extremist groups often feel like outsiders, seeking a cause greater than themselves. These individuals are drawn in by narratives that frame personal frustrations within a larger context of oppression. The commitment to sacred values, immune to trade-offs and social pressures, drives people to sacrifice for their beliefs, whether in violent or peaceful movements.In this clip
From this podcast

Hidden Brain
Episode 13: Terrorism
Related Questions
How are humans radicalized, as discussed in the episode Scott Atran — Hopes and Dreams in a World of Fear and the clip Crash of Civilizations?
How are humans radicalized, as discussed in the episode 261: Mubin Shaikh | Up Close with an Undercover Jihadi and the clip Online Extremism?
How are humans radicalized, as discussed in episode 261: Mubin Shaikh | Up Close with an Undercover Jihadi and the clip Radicalization Factors?