Predicting Personality Online
Research reveals that algorithms can predict a person's personality more accurately than their friends or family, using just a few likes from their Facebook page. With only 10 likes, predictions surpass those of co-workers, and after 120 likes, they outperform family members. While these models are impressively accurate on average, they still carry a margin of error at the individual level, highlighting the need for cautious interpretation of such predictions.In this clip
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Hidden Brain
What Your Online Self Reveals About You
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