Crafting Hard Tea
Jim discusses the journey of creating hard tea, highlighting both initial failures and unexpected successes in select states. Despite setbacks, he emphasizes the importance of resilience and the unique flavor profiles that tea offers, likening it to a versatile base for new products. The conversation reveals the challenges of launching a product in a competitive market and the value of nurturing ideas that show promise, even if they don't succeed immediately.In this clip
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How I Built This
Brewing creativity with Jim Koch of Boston Beer Company
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