Brewing with Patience
Jim shares the journey of transforming a niche idea into a successful brand, emphasizing the importance of patience and adaptability. He discusses the rebranding from a controversial name to Angry Orchard, highlighting the deeper meaning behind the name. Additionally, he addresses the challenges of brewing nonalcoholic beer, a category long criticized for its poor taste, and his commitment to improving its quality.In this clip
From this podcast
How I Built This
Brewing creativity with Jim Koch of Boston Beer Company
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