Non-Alcoholic Revolution
Jim shares his journey from skepticism to innovation in the non-alcoholic beer space, highlighting a pivotal moment when he tasted Heineken's groundbreaking brew. He explains the technology behind vacuum distillation that allowed for the creation of a hazy IPA with the same flavor profile as its alcoholic counterpart. This new approach not only satisfies the desire for a refreshing drink but also opens up possibilities for enjoying beer without the effects of alcohol.In this clip
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How I Built This
Brewing creativity with Jim Koch of Boston Beer Company
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