Branding Travel Simplicity
Paul shares his passion for user experience, recounting how he aimed to create a travel website that was cleaner and faster than its competitors. He discusses the branding process behind the name "Kayak," highlighting its unique qualities and the significance of choosing a name that conveys freedom. The journey of narrowing down potential names reveals the thoughtfulness behind building a memorable brand in the travel industry.In this clip
From this podcast
How I Built This
KAYAK: Paul English (2021)
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