Retail Realities
Securing shelf space at major retailers is just the beginning; the real challenge lies in managing trade spend and navigating the complexities of retail fees and chargebacks. Founders often celebrate their initial success, but the pressure to sell and maintain product visibility is immense. Understanding the retailer's profit model is crucial, as they prioritize minimizing risk while maximizing revenue from slotting fees.In this clip
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How I Built This
Advice Line with Pete Maldonado of Chomps (April 2024)
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