Building Specialized Bikes
Mike shares the challenges he faced when attempting to produce lower-cost bikes, revealing how it led to a breach of trust with both riders and retailers. Despite initial optimism, the venture proved to be a failure, highlighting the importance of staying true to a brand's identity. This story illustrates how fundamental business principles can drive transformational change, even when they seem obvious.In this clip
From this podcast
How I Built This
Specialized Bicycle Components: Mike Sinyard
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