Pricing Challenges
Mark and Scott share the trials of launching their premium ketchup, including a manufacturing mishap that led to a humorous labeling error. While the high price point of $9 per jar attracted some curious customers, it also sparked skepticism among others, highlighting the complexities of consumer perception in the premium food market. Their experience underscores the balance between quality and pricing in retail strategy.In this clip
From this podcast
How I Built This
Sir Kensington's: Scott Norton and Mark Ramadan
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