Dexa/Guy Raz

Building a Kombucha Brand

Daina and her friends faced challenges getting their kombucha into stores due to limited refrigerated shelf space. They used a self-distribution model, landing a deal with Airwan, a larger market in LA, in 2013.

In this clip
From this podcast
How I Built This
Health-Ade Kombucha: Daina Trout (2020)
Related Questions
- Should I start a business selling kombucha, and how would I go about it?
- Does kombucha have to be refrigerated to retain its benefits?