From Surfers to Success
A group of friends in California discovered the little-known beverage, mate, and embarked on a challenging journey to introduce it to the American market. Despite facing significant hurdles, including the need to build their own distribution network, their perseverance paid off, leading to over $100 million in annual revenue for their company, Guayaki. The story highlights the importance of resilience and innovative thinking in entrepreneurship.In this clip
From this podcast
How I Built This
Guayakí Yerba Mate: David Karr and Chris Mann
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